Now that the holiday season is behind you, plan and prepare for a new, successful year for your salon with this checklist.
1. Review Your Profit and Loss Statement
Numbers don’t lie. Your profit and loss statement is your scorecard.Did you really make a profit in the last year, and did you reach and/or exceed your business goals? If not, what’s your plan to turn it around? The easiest way to improve profits is to cut your overhead expenses.
2. Set New Goals
Separate your goals into business, personal, and financial ones. Develop a plan of action that has deadlines and milestones to make your New Year goals a reality.
3. Use Down Time Wisely
If your salon staff have too much free time, find some education opportunities, design a new marketing strategy, improve your business skills, and learn from one another.
4. Review the Past Performance of Your Staff
Did your staff perform well and exceed your expectations this past year? Find ways to improve staff performance and productivity. Review your findings with each team member.
5. Measure Your Strengths and Weaknesses
Take serious stock of how you’re doing as a boss. Then find ways to improve your interpersonal or business skills to lead your salon to success next year.
6. Improve Time Management
Organize your business so you can manage it, instead of it managing you. Ask for help from others if this isn’t your strong suit. Create a schedule and stick to it. Delegate tasks and cut down on responsibilities that aren’t a top priority.
7. Create Your Marketing Strategy
How will you keep your loyal clientele and attract new customers cost effectively? Think creatively about how you can grow your business each month and put a plan in place. Make sure your staff are on board.
8. Address Staff Challenges
Is your team performing up to your expectations? If not identify and confront the problem or person(s) before the situation gets out of control. Review your hiring practices and educational training programs. Do you have a manual of expected behaviour all new hires must read and sign? Make an employee guidebook that clarifies salon rules.
9. Plan for Recruitment
Develop a comprehensive staff development program so that you have more choices when adding a new member to your team. Soon, word will spread that your salon is a great place to work and grow.
10. Training and Education
Invest in your salon’s greatest profit potential—your team. Education is a great way to help increase hairstylists’ confidence and knowledge, which will help the salon retain more clients in the long run.
Published with permission from Jon Gonzales. Gonzales is a business consultant, trainer & speaker to salon owners and hairdressers. Visit his blog for more free business tips: https://hcds4you.com