We all want to make more money. In fact we all need to make more money. The cost of living has gone way up in the last few years and as hairdressers, we tend to not always be at the higher end of the earnings average.
I have trained and developed hundreds of stylists over the years and I have watched new talent stylists with no clientele absolutely skyrocket past stylists with years of experience working in the same location, and with a solid clientele. The ones that get there fast are the ones that control their careers by doing all the little things right. They are the ones who understand why they are at work and are not interested in taking a decade to do what can be done in just 2 short years.
If you are earning the money you want, you don’t need this list. But if you are not there yet or feel like you need a push, this is the entire blueprint to success as a hairdresser.
1. Get motivated, inspired, and current!
Get up early and peruse Instagram and celebrity/ fashion blogs, get (and stay) heavily inspired and caffeinated and do your hair and makeup beautifully. And dress. All black is easiest and cheapest.
2. Show up at work a little early and evaluate your day.
3. Phone every client booked over the next week or two if you have a cancellation.
4. Do not look at your past formulas.
Never do this unless it’s Mrs Wilson who comes in for her 3 week 8/03 and 20 vol grey coverage. And you should have her memorized anyway. Stop looking at past formulas because they can immediately derail your creativity and vision.
5. Look at each client with a fresh perspective
6. Tell her that what you are going to do is going to make her hair look amazing
Act excited, be a true professional, and be dialed in to her hair and her experience today. Step 6 will dictate the rest of the visit because you will now work harder to elevate your performance and her experience because you have committed to an amazing result. Just watch how every thing you do becomes better than normal.
7. Take a “Before” image.
8. Tell her briefly about the products you are using in her hair as you are using them and why they work.
9. While you are performing each step of your service, plant the seed for her next visit.
As you apply her root colour, mention that it should last her 4 or 5 weeks. As you are cutting her bangs, tell her to come in in 2 weeks for a complimentary bang trim. As you are giving her that big haircut, tell her she should be able to last about 10 weeks.
10. Take an “After” image.
By forcing yourself to take a photo of your finished work, you will style better, not rush, and make sure you love what you have created. Not everything needs to go on your social media but by shooting your work, you will work harder and improve as a stylist. And if you aren’t using social media to promote yourself, you are crazy.
11. When you walk her to the desk…
Tell reception that she will need to book her next appointment for 5 weeks for a colour or whatever it is you discussed.
12. Place 2 or 3 products you used on the desk
Tell her you left the products you used and discussed there in case she’d like to take anything home. Better yet, if she asked you about something during the service, hopefully you went to the retail area and grabbed one and explained how to use it and how it’s going to change her life, and then put it directly into her purse. Retail sales are a direct reflection of your client loving her hair and trusting your recommendations.