We all know that retailing is an important part of salon revenue, and while cuts and colours are still the bread and butter of your salon, there are some aspects of retailing that you should focus on.
Tools & Appliances
Salon Magazine conducted a national survey where 66 per cent of respondents indicated that they retail hair tools and appliances. Clients leave your chair looking and feeling their best, and while you don’t want them to recreate their cut and colour at home, purchasing tools and appliances can help create a salon-worthy look. If there’s a particular style that they like, such as loose waves or a billowy blowout, show your client which tools you used and how you created the look so that they can bring that expertise and their new tools and appliances home, too.
If you offer nail services on your salon menu, retailing nail products should be an easy option, though only 41 per cent of salons indicated that they did. If your client is a devout polish-wearer instead of the soak-off variety, or has a go-to colour that they always choose, suggest that they bring it home as well for in-between-appointment touch-ups—especially if they’re headed away on vacation.
It’s no surprise that 83 per cent of salons retail shampoos and conditioners, but it shouldn’t stop at the in-shower products. When you use a product on your client during their service, explain what you’re using and why you’re using it and then remind them how this particular product will work for them outside of the salon, too. If they have hair prone to breakage or are trying to extend time in between colour services, explain why a colour-booster or weekly treatment will work for them—it’s all about that personal experience.