Industry experts show us three new innovations in nail design… and, trust us, it’s forward-thinking.
Seche has been a long-time industry player in natural nail care with Seche Vite, one of its most popular products. “Previously, we had thought about entering the market with lacquer colours that were sheer, almost like a French,” says Rachel Schafer, brand manager at American International Industries. “But now it’s even more timely for Seche to introduce lacquer because nail colour is so hot. With lacquers, clients have the flexibility to change their colour without committing to one shade for weeks.” Seche Nail Lacquer is the new line of high- intensity nail lacquers that are made with the same commitment to quality as the industry has seen with Seche Vite top coat. The pigment of the lacquers is similar to Vite in viscosity, promising richer colour with fewer layers to paint on. “We listened to what clients like about Vite, and it’s the quick drying time and quality,”says Schafer. “The Seche woman is modern, mature and sophisticated, so we gave her a lacquer line that provides immediate colour and dries quickly. The range of colour is also very compatible and classic.”
2. Nail Design
Nail art is all the rage, and companies like Dashing Diva are finding time-saving, results-guaranteed ways to provide stylish, in-demand designs in the salon that don’t require freehand each time. DesignFX is a pattern-pretty variety of designs that can elevate nail design with either a full accent nail, cut-out half-moon or whatever creative design a nail tech fancies. “The advantage of DesignFX is that it provides clients with nail art that isn’t time-consuming, and that’s cost-saving in the end,” says Anna Lee, marketing director at Dashing Diva. “It’s an easy add-on service for salons.” For longer- lasting designs, a gel overlay can also be applied.
For sophisticated nail design, Dashing Diva also offers the French Nail Wrap Plus in traditional white and a range of 12 colours. Nail techs apply the French nail tip to the smile line for a clean, easy, always perfect tip. Once the housing is clipped off, the tip is filed onto the nail and finished with buffing and a sealing top coat or polish for a modern look.
In an age when gel nail services are accelerating, manufacturers have been testing and innovating better products, after hearing client’s complaints and comments.
Cuccio Colour Veneer is a new formula to enter the industry, which promises a technology of true colour. “It’s triple-pigmented so nail techs don’t have to shake and stir the bottle really hard to make sure the product is mixed before putting it on,” says Kim Tanner, president of Kim Tanner and Associates. “When you pull the brush out of the bottle, the colour you pull out is the colour that’s going to be on all the nails.” Veneers is also made with a 100 per cent polish-free formula. “This means it’s a more stabilized formula, which means it won’t thicken in the bottle, nor will it evaporate, harden or yellow,” says Tanner. “The bottle is specially designed to be wider on the top to avoid clumping at the bottom,” adds Elaine Watson, VP of marketing and sales and global education director at Star Nail International. When applying the product, it goes on thin like polish, and since there is no paint, Veneer acts as a pure gel that feels like polish.
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