Paul Mitchell offers up their expertise on the different areas of your salon where you can generate business and build a connection with your client. Let them experience the new Awapuhi Wild Ginger MirrorSmooth collection in your chair and they’ll want to take it home with them, too.
1. The Wash House
Using the Paul Mitchell Awapuhi Wild Ginger MirrorSmooth Shampoo and Conditioner on your client? Give them a wash and scalp massage they can’t resist and let the sensory experience take them away while you explain the benefits of this duo, such as hydrating, detangling and preventing frizz and heat damage.
2. The Stylist Station
While you work the new Awapuhi Wild Ginger MirrorSmooth High Gloss Primer through their tresses, let them know that you’re helping to smooth and restore softness and shine their hair while helping to lock in moisture and protect it before you blow dry.
3. The Take Home
Before your client leaves the salon, make sure to ask them what they thought about the products that were used on them and if they’d like to take some home. Remind them that a bit of the Awapuhi Wild Ginger High Gloss Primer can be used as a finishing product for on-the-go frizz and flyaways.