Tired of the same old wash, rinse, repeat routine? Hate the way your hair looks and feels right after you clean it?
Here’s three reasons you need to forget about shampoo.
1. No one ever used to wash their hair.
Ancient Romans from 12 BC rarely washed their hair because soap left a dull film behind. Maybe they were onto something. Over time, hair washing began to increase. In 1908, a New York Times article recommended washing your hair with an oil-based cleanser every 2 to 6 weeks. By the 1950’s, marketers had convinced people that daily hair washing was a necessity. See this shampoo history guide below:
If humans have survived this long without washing their hair daily, why shouldn’t you?
2. Your hair will be healthier.
The detergents and surfactants in shampoo that strip away dirt and buildup also strip away the hairs natural oils, leaving it dry, brittle, frizzy and prone to breakage. (Oops!) This also means it can be easily damaged with styling tools and your colour will fade faster.
With so many amazing dry shampoos and volumizers available, it’s easy to extend the life of your hair to reduce washing (and preserve hair colour!).
But there may be an even better way…
3. Be a part of the co-washing movement!
More and more people are joining the “co-washing” –or “Conditioner Washing”—movement, and opting to use mild conditioning cleansers instead of traditional shampoos. Unwash’s Bio-Cleansing Conditioner uses naturally-derived, rinse-off emulsifiers to remove surface build-up without opening the cuticle and stripping the natural oils from hair, making it safe for all hair types. The result is softer, shiner, healthier hair. Here’s how it works:
If you need an added boost of moisture, Unwash’s Hydrating Masque, restores lost hydration using the power of argan oil, coconut oil and seabuckthorn. For those in need of build-up removal, Unwash’s Anti-Residue Rinse gently lifts away dirt with it’s mild, pH-balanced , paraben- and sulfate-free formula.
Now what was that you were saying about washing your hair tonight?
This post was sponsored by Unwash. To learn more about the co-washing movement, visit www.unwash.com.