The new L’Oréal Professionnel Pro Fiber collection marries in-salon treatments with at-home care for damaged hair.

Step #1: Prepare

L’Oréal Professionnel Pro Fiber Rich Masque is an in-salon treatment providing deep-deep down protection, sealing moisture in, and keeping damage-creating stressors out with the line’s APTES 100 formula, promising to repair broken hair fibres.

Step #2: Repair

Each of the three Prime Concentrates (for three different levels of damage) can be layered with the Rich Masque for a more targeted treatment with instant results.

Step #3: Maintain

Send your clients home with the line that best suits their level of hair damage—Prevent, Restore or Reconstruct—each containing a Shampoo, Conditioner, Masque and Leave-In.