Let’s face it: clients get most of their hair inspiration from off-duty models and Pinterest.
That’s why we love Goldwell’s perfectly imperfect hairstyles that capture this everyday realness in their new “WE THINK STYLIST” re-branding. In fact, we loved the styles so much that we had to ask Goldwell Global Masters Rodica Hristu and Timothy Switzer to break down the “I woke up like this” trend, and how to create these undone looks yourself.
TREND 1: NO-COLOUR COLOUR.
Hristu says natural hair colour is going to reign supreme this year, so don’t focus on dimension (dark vs. light). Instead, she suggests using tone-on-tone techniques to achieve a customized colour look normcore-fanatics will appreciate. She predicts that cool tones are going to take over, but says they should be infused with warm ones (NO highlights!). If you are going to create an ombre, she recommends doing as little as one level difference between regrowth and the ends to keep it seamless.
“We are seeing a huge shift towards more refined and defined hair colour,” says Switzer. Citing a grunge influence on the runways, he sees worn in, almost faded colours making a huge comeback.
TREND 2: EDITORIAL TEXTURE, EVERY DAY.
Switzer says North Americans will be influenced by a revival of the 90’s mixed with vintage-inspired texture. To get this slightly disheveled style, Hristu says products like Goldwell Style Sign Curl Love Cream and Structure Me Spray can enhance the hair’s natural texture. Backcombing will also be back en vogue, but in smaller, soft sections around the face and crown to create subtle volume.
With colour being so subdued, the cut is the real place stylists can play with movement and texture this season. For long hair, this means creating very soft layers that allow for more curl and flow. For short hair, count on creating lots of disconnection and layers.
TREND 3: EVERY MAN SHOULD HAVE HIS OWN STYLE.
Hristu says guys are going in one of two directions: sleek and powerful or tousled and careless. For a slick style, she recommends using Goldwell StyleSign Lagoom Jam Volume Gel and Spun Shine Shine Cream to create a moldabe, soft look that’s pliable without looking hard or gelled.
Switzer says guys will be rocking a natural, unkempt look that oozes individuality and confidence, but mixes classic, mod shapes with a rock n’ roll edge. (Read: The boys will still be embracing their less-than-perfectly groomed beards and natural waves.)
This post was sponsored by Goldwell. Visit goldwell.com to find out more information about “WE THINK STYLIST” re-branding and new image collection.