Toronto-based photographer Natasha Gerschon (who photographed four Contessa-winning collections last year!) shares her expertise for selecting the perfect shot.
Keep it Cohesive
“While you want to choose images that can stand on their own, they still have to be cohesive with the rest of the collection. We usually choose the top three [from each look] and print them out to mix and match with the rest of the collection to figure out which ones have the best flow.”
Composition is Key
“Some hairstylists will only look at the hair and not the
whole image. Don’t focus too much on one element of the image because what makes a winning image is everything altogether: Hair, makeup, styling, lighting, etc. Be open, take a step back and look at the image as a whole. That’s how entries for other categories can happen, too.”
Trust Your Gut
“While you may have images that are very similar, often when you’re looking through them, you may stop at one or keep going back to the same ones over and over again, because something about them caught your attention. Dissect the images with your photographer and talk about why each one of them works.”