Who doesn’t want to kick back and chill out on the beach in the middle of a cold Canadian winter? Here’s how you can have some fun in the sun while learning from some of the best in the beauty business.
Combine sun, sand and surf with an all-star lineup of artists including Sue Pemberton, Vivienne MacKinder and Trevor Sorbie, then bring on the party with a network of Canadian beauty pros and you’ve got Joico and ISO’s Destination Education. While there’s no doubt that an escape to Mexico in January is a dream getaway for Canadians, planning your finances to get there, might seem a little daunting.
As Melisa Gill, director of marketing for Joico and ISO explains, getting there is as easy as employing a little creative financial know-how. Here are three simple ways that you can kick-start a savings plan that will have you on a beach in sunny Mexico this time next year.
Achieving a high-degree of value at an affordable price is no easy feat yet Destination Education hits the mark with a $2,050 all-inclusive package featuring airfare, accommodations, food, education and entertainment. And by offering three easy methods of payment, saving up is totally doable. “The monthly payment plan strikes a cord with hairstylists,” shares Gill, “paying a small deposit, along with low monthly installments means that attending is much more achievable.”
Take A Tip
Setting aside monetary tips from your clients is one way to ensure that you’ve always got a little money in the bank for educational opportunities that may come up throughout the year. Inspired after attending Destination Education in 2014, Jessy Ault, an Ottawa, Ontario-based hairstylist took that idea one step further. “I decided each day I would take half of my tips earned and put them in a tip jar specifically for Destination Education 2016; you wouldn’t believe how quickly it adds up.” By planning ahead, not only is she setting a financial goal, but seeing the tip jar has also sparked conversations with her clients. “I’ve had clients leave “a little something extra” when they know what I’m working towards because they understand what I can bring back to them when I attend extra courses.”
As part of AccessJoico/I-Experience, the brands’ loyalty programs, hairstylists are able to redeem points to pay for their trip. And Gill says it’s possible to redeem a portion of your loyalty points for travel vouchers in incremental amounts of $50 and $100 that can be used to pay for a portion of the cost of attending. Want to generate more loyalty points for your salon? Use the travel vouchers to encourage your hairstylists to reach for a retail sales goal for a chance to win vouchers. Now how fun, easy and convenient is that? Very.
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