Although developing your portfolio and submitting collections for award consideration are definitely key reasons for making time for photo shoots, there’s so much more that can be gained from a day spent on set. The images from a photo shoot can actually be used as an effective marketing tool. Here are three ways that you can attract more clients with your latest collection.
1. Get more referrals.
Having images from a photo shoot allows your clients to see the full scope of the work you’re capable of offering. “I believe that it pushes them to want to see you and see what you can do for them, as well,” says Joey Marchese, a stylist with Toronto’s bob + paige salon.
It’s that inspiration that Tim Kuo, co-owner of Vancouver’s Salon Haze, says makes it even easier for your current clients to refer their family and friends. “Having work displayed adds a connection,” says Kuo, who finds that clients are proud to say that their stylist was involved in other projects or has won an award.
2. Help increase walk ins.
When it comes to finding a location for your next shoot, consider your salon. Along with bringing in potential new clients, including your photographer, models, stylists and make up artist, you’re also sharing fresh ideas with your colleagues, which can also lead them to broadening their clientele. “It brings the salon team back together,” says Marchese.
Both Marchese and Kuo agree that the photoshoot itself is a great marketing tool because it generates immediate interest from virtually anyone passing by the location. “It gives the clients another way of looking at the salon,” says Marchese, who adds that even prepping for a shoot in the salon has attracted walk-in clients requesting a particular colour or cut.
But no matter where your next photo shoot takes you, advance planning is essential. “Shoot before the trend starts,” says Marchese. This enables you to offer maximum inspiration to your clients, no matter what their style.
3. Expand your social network.
Like it or not, social media isn’t going anywhere. That means, if you want to attract a diverse client base, including a younger clientele, then you’ve got to be there. “The more striking the imagery is, the more people will gravitate to it,” says Kuo. “It generates traffic not only in the salon, but also online.”
Showcasing your work online enhances your profile with your current clients, and when they comment, like or share the images, you’re instantly connecting with would-be clients within their network, too.