More than 400 hairdressers went to Dallas, Texas for White.Box, the Kevin.Murphy photoshoot marketing and education seminar led by David Glover, Marianne Jensen and Kevin Murphy. Guests got a behind-the-scenes look at how concepts at Kevin.Murphy are developed into a marketable collection, as well as how this takes form on the runways. Kevin Murphy also demonstrated a full photoshoot live with photographer Luis J. Murphy.

Here’s how to create four cover-girl styles using featured products from 2013.

Punk Couture

1. Prime hair with Staying.Alive by combing through roots to ends.

2. Prep the hair with Anti.Graity.Spray and blow-dry the hair back towards the middle of the head.

3. Starting at the nape, braid the hair towards the front and sew into place.

4. Curl the ends of hair in the front with a ¼-inch curling iron.

5. Once the curls are cooled, comb into a wave and finish with Session.Spray

6. Continue to finish the style by painting on Super.Goo around the hairline up to the braid. Finish with Shimmer.Bug on the braid and complete the style by spraying on Shimmer.Shine

Curly Girl

1. Prime the hair with Anti.Gravity lotion and blow-dry a substantial amount into the hair to create voluminous texture.

2. Take small 1-inch sections all over the head and prep the hair using Super.Goo, applying to each section before wrapping around a very small curling iron. Slide the curling iron out and pin each section on base to cool.

3. Once all curls are cooled, remove pins and break apart using the ruching technique to achieve desire shape.

4. Sew curls to the scalp in the back to create a shorter to longer style that moves forward. Finish the style using Session.Spray for hold and Shimmer.Shine for added shine.

Honey

1. Prime the hair using Shimmer.Shine and blow dry into the hair. Section the head from ear to ear, over the top of the head. Section off a horseshoe section on the top of the head. Secure the back section into a very high ponytail. Split the horseshoe section on top into a centre part and clip down.

2. Pull the ponytail forward, tying into a large knot and sew it into the centre part line to create the fringe. If hair is longer, tie an additional knot before sewing down to shorten the fringe.

3. Prep the remaining front sections using Anti.Gravity.Spray and clip butterfly clips into the sections to create movement. Heat with a blow dryer and cool. Remove the clips.

4. Use a crisscrossing approach to lift and sew individual sections across the top of the head, creating desired shape and giving the illusion of a short haircut. Use Pin.Clips to secure pieces into place. Finish with Texture.Master using the blow dryer to set the finished shape. Remove clips and manipulate to desired finish using more Texture.Master as desired.

Beach Hair

1. Prime the hair using Staying.Alive into damp hair to equalize porosity.

2. Prep the hair by drying in Hair.Resort.Spray. Using a large curling iron, curl the hair in vertical sections beginning at the hair in vertical sections beginning at the roots and working down the hair shaft. This will give a looser effect on the ends and a strong shape at the base.

3. Once set, begin at nape and apply Super.Goo to the mid-lengths to ends. The trick is to use palms in a wiping motion, in order to create a “wall of texture.” Finish the hair with Texture.Net and applying Session.Spray

Images courtesy of Kevin.Murphy