Client loyalty is always a challenge in today’s market, with clients frequently re-evaluating their services and needs. Client retention is one of the most important strategies for any successful salon and gives your business an edge over your competitors.
Wesley Hanlon, creative director at Sassoon Salon in Toronto, shares his top four tips for keeping your clients coming back for more.
1. Customer appreciation rewards
Make your clients feel their visits are appreciated and let them remember their experience by offering discounts, a free-blow-out on their birthday and other simple incentives that encourage return visits.
2. Make visiting the salon an experience
Help distinguish your salon as a “much-needed oasis from everyday life,” says Hanlon. Start by coat checking, offering free lattes or drinks, head massages and a tranquil environment.
3. Excellent customer service
Advise stylists to bond with their clients and aim to make the clients’ day as opposed to only offering an outstanding haircut. Hanlon suggests going “above and beyond the expected.”
4. Host a customer appreciation party
At Sassoon Salon, the staff hosts a customer appreciation evening, which includes wine and cheese, hair models, raffle prizes and 35 per cent off all products. Make sure your regular clients know in advance so they can schedule an appointment during this time.