American Crew’s Creative Director, Craig Hanson, knows a thing or two about men’s styling. Being part of such an iconic brand has given Hanson insight into the latest men’s hairstyling trends and techniques.
We asked him how men’s grooming is changing and what stylists can expect in the year ahead.
Top trend predictions for the year?
The return of the centre part. Being well groomed no longer mandates a side part.
Best styling advice?
You have to know the rules before you break them. Learn the basics, master them and build a solid a reputation for being disciplined, as well as creative.
Secret weapon?
American Crew Molding Clay. It’s the perfect product: just enough hold, not too much shine, and adds the right amount of texture. It’s a life saver!
Strangest tip you’ve ever heard?
You didn’t hear it from me, but someone was trying to convince me that Listerine will take care of scalp issues.
Personal mantra?
I don’t look fat in this outfit. I don’t look fat in this outfit. I don’t look fat in this outfit.
Mentor?
I’m surrounded by some truly amazing people that each in their own way have been a mentor to me at some point in my life. If I had to pick one, it would be my father. He taught me how to live with integrity, and honour…and that 4:00 is happy hour.
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