Damien Carney, the new Creative Director for Schwarzkopf Professional North America, has had an extensive career working in education and marketing for Joico, as well as his own academy. Now working for such an iconic and important brand like Schwarzkopf, we asked him about his new role and what some of the influencers were in his life.
Top trend predictions for the year?
Within the trends, Schwarzkopf Professional are very much inspired by what goes on the runway—from Milan and London—one of the great things about having fashion as your inspiration is you’re instantly getting different things. Within a trend, a very glamorous look has been the key. Schwarzkopf Professional is working with three things: the boho curl, which has a lot of movement and texture, then you’ve got metal chic, which is smoother, shinier, very highly reflective qualities and is very luxurious, and then you’ve got an undone glamour, which is a little bit more relaxed so the hair is introduced with more texture by adding colour to the hair.
Best styling advice?
Practice, practice, practice. Education never stops.
I love a pretty amazing hairspray—one of my favourites is the Schwarzkopf Professional Osis Session Label Flexible Hold Hairspray. I can use it to set hair, give some volume—of course that’s kind of the icing on the cake. The Osis Body Me—a bodifying volume cream with a medium hold and the Osis Magic—it’s an anti-frizz serum that is uber-light and naturally just makes hair look glossy. At the end of the day, I want anything I put into the hair to still look and feel like hair.
Strangest tip you’ve ever heard?
Using mayonnaise for conditioning.
It’s very simple: Be nice to people.
Trevor Sorbie—I joined Trevor over 20 years ago. The salon that I worked in at that that was going to a hair show, but I had no idea that evening would change my entire life. Trevor had a presentation with some models and I was just blown away because there was something so unique about this man who was the Creative Director of Vidal Sassoon and was only salon and had such an impact on the industry through his technique. The thing that I learned from Trevor was not only great skill and great mindset, but great freedom as well, and I think that’s a rare thing to find in somebody. Also finding a great sense of balance in his work, which was very refreshing.