Building a strong team is a challenge for many salon owners and managers. Make the job hunt a little easier with these recruiting tips from business consultant and industry expert Jon Gonzales. You’ll have more applicants to choose from the next time you need to add a new member to your team.
As an owner I’ve always had great success hiring and developing young talent. They are much easier to train and mold into your team concept. Young, talented hairdressers are eager to learn and excited about the opportunity to be part of your team. They also haven’t formed too many poor work habits and negative attitudes.
This creates a wonderful opportunity to find outstanding young talent, provided you have your training and junior stylist program in place. When I say recruitment, I do not mean recruiting or soliciting a hairdresser from another salon. Getting ahead at the expense of others is wrong and a tremendous mistake many owners fall into.
1. Speak at Beauty Schools
Offer your services as a guest speaker at your local beauty school sharing your thoughts and experiences in building your own career.
2. Create A Recruitment Brochure
A recruitment brochure listing the benefits of working as a member of your team will be a valuable tool to pass out after you give a presentation at one of your local beauty schools. If you accompany a letter of congratulations on your stationary to recent graduates, this will have more impact. You can purchase a mailing list of recent graduates at your state board of cosmetology
3. Have a Web Presence
Make sure you add your recruitment brochure under ‘employment opportunities,’ as well as application forms on your business fan page and web site.
4. Make Post Cards
Invite applicants to join your championship team and state that you’re accepting applicants for employment. Make sure you list the educational benefits.
5. Become an Advisory Board Member
Offer your experiences as a salon owner/hairdresser on an advisory board at your local beauty school. Get to know all the teachers and supervisors, and offer your opinions and expertise.
6. A Booth at a Local Hair Show
A booth at a local beauty show can be cost effective and allow you to meet hundreds and possibly thousands of young and experienced hairdressers. Pass out your recruitment brochure and salon brochure while answering their questions. Building your championship team will be a key element in your salon’s success and profitability.
Published with permission from Jon Gonzales. Gonzales is a business consultant, trainer & speaker to salon owners and hairdressers. Visit his blog for more free business tips: https://hcds4you.com.