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Blog Post
Sustainability meets style at Authentic Beauty Concept’s first-ever Virtual Gathering! Hosted by education manager Megan Nevins, the event was live-streamed on Monday, February 7, 2022, and featured a range of segments that focused on styling, sustainability and wellness. It kicked off with a yoga and breathing session, with poses to help promote flexibility and balance that stylists can practice in between their appointments or after a long day of working on clients’ hair. Toronto-based Authentic Beauty Concept ambassador Miranda Furtado (@miranda.lovesinthehair) led an interactive session with three look-and-learns: Effortless waves, romantic up-do and a messy bun, each demonstrated on a...
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Blog Post
Happy Earth Month! As more professional beauty brands pledge to continue to do more for the environment, we have a round up of some of their latest sustainability initiatives and goals. Authentic Beauty Concept Eco-Conscious Reductions Named as last year’s winner for Green Brand in Salon’s 11th annual Reader’s Choice Awards, Authentic Beauty Concept continues to further its environmental efforts. The brand’s #AuthenticBeautyMovement promotes the idea of salons and hairstylists upcycling their containers. The company also hosts a Sustainability Seminar to educate hairstylists on sustainability and increase their awareness and understanding. In addition, Authentic Beauty Concept is committed to...
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Blog Post
Valentine’s Day is right around the corner! Have you thought about how you’ll be spreading the love this season? Whether you’re in search of the perfect gift or looking to retail some Valentine’s-themed take-home products, we’ve rounded up some pretty-in-pink products to help you celebrate the special occasion. Amika Reset Pink Charcoal Scalp Cleansing Oil This pink scalp treatment gently cleanses and detoxifies the scalp. When applied to unwashed hair as a pre-shampoo it invigorates the scalp and attracts dirt like a magnet to draw out impurities and remove product buildup, without stripping away skin’s essential oils. Authentic Beauty Concept...
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Blog Post
Taking Charge : Davines “We Sustain Beauty” is a new global social- environmental initiative presented by Davines that aims to take action on climate change by spreading awareness of the importance of biodiversity and regenerative organic agriculture. The brand will be furthering their commitment to the environment by donating $50,000 (euros) to two organizations: the Rodale Institute and the Slow Food Foundation for Biodiversity, both of which support biodiversity and regenerative organic agriculture. The global initiative has been created to encourage sustainability in salons and with consumers. With this in mind, Davines has launched a limited-edition shampoo and body wash...
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Blog Post
Professional hair and beauty brands are taking a stand to share how they are helping protect the planet for Earth Month. Learn how some of your favourite brands have implemented sustainable and eco-friendly products and practices. Amika Amika continues to introduce sustainable initiatives to save the planet without compromising the health and beauty of hair. The brand’s signature ingredient (sea buckthorn), which is found in all of their products, is now organic, fair-trade and sustainably sourced from a certified-organic farm. Amika is also working to minimize virgin plastic production and shift to post-consumer recycled bottles, while working to cut out...
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Gracie Abrams, the Grammy-nominated singer-songwriter, who previously opened for Taylor Swift on her Eras Tour, captivated audiences November 14th on "The Late Show with Stephen Colbert" with a casually chic style. Renowned celebrity hairstylist Bobby Eliot curated the look using products from the vegan hair care brand Authentic Beauty Concept. Get-The Look: Step 1: Begin by applying Authentic Beauty Concept's Amplify Mousse to damp hair, focusing on the roots to enhance volume. Following that, evenly distribute Shaping Cream throughout the hair for both texture and lasting hold, as advised by Eliot. Step 2: Enhance the hair's texture by blow-drying, then...
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Blog Post
As we all navigate the postpandemic digital age, there are now more ways than ever to buy—and sell—professional beauty products. We checked in with some of the leading manufacturers to learn more about the recent changes they’ve made to their distribution channels. Plus, find out how they’re continuing to support owners and stylists with in-salon retail opportunities. From direct distribution to working directly with Amazon, more professional beauty brands are adopting an omnichannel approach to selling their products. With all of these changes and more competition in the marketplace, many salon owners and stylists are wondering how it impacts their...
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Blog Post
For the 12th annual Reader’s Choice Awards (RCA), we asked you—our readers—to let us know which products, tools and brands are “worth the hype.” Over the course of two weeks, thousands of votes were casted daily in our 32 RCA categories. Now, it’s time to announce this year’s winners! Thank you to everyone who participated and congratulations to all the winners. Stay tuned to see all winning products in our July + August print issue and to find out which voters will be receiving one of three $100 Visa gift cards. And that’s not all! We’ll be announcing an exciting...
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Blog Post
While more professional beauty brands continue to do their part for sustainability, some salons still don’t know where to start or are apprehensive about the additional costs. However, with increasing consumer awareness, going green is a change that is quickly becoming no longer an option but a requirement. “Sustainability becoming more mainstream stems from consumers being more conscious around trending topics like ‘vegan’ and ‘paraben-free,’” says Valorie Tate, founder of Sustain Beauty Co., a distributor for Ecoheads North America. “They want to know what they’re putting on their bodies, what they’re breathing in and what they’re putting in their hair....
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Blog Post
With more clients looking for vegan and cruelty-free options for their haircare, do you have products in your salon to match their needs? To celebrate Veganuary, we’ve rounded up some of the top products on the market to help you and your clients embrace more vegan and cruelty-free options. Alterna My Hair. My Canvas. New Beginnings Exfoliating Cleanser This colour-safe cleanser gently removes buildup from the scalp and protects hair from pollutants. Formulated with vegan botanical caviar for moisture and shine, lemon peel extract to clarify and detoxify, and Perlite to exfoliate and absorb excess oil, this product can also...
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Blog Post
In light of the recent Health Canada recall for drugstore dry shampoo products that potentially contained elevated levels of benzene (classified as a human carcinogen—a substance capable of causing cancer), there’s no time better than the present to educate your clients about the importance of using professional haircare and styling products. As more clients are concerned about their hair and scalp health, and want to educate themselves about products and ingredients, they’ll be seeking their hairstylists’ expert advice and product recommendations. To help, we’ve rounded up some of the top professional dry shampoo products that you can recommend to your...
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Blog Post
We asked, you answered! With 30 categories (including two new ones: Luxury Brand and Toning Product) and an overwhelming number of votes, the 2022 Reader’s Choice Awards winners list is here. Congratulations to all winners! Stay tuned for our July/August 2022 issue for more. Appliance GAMA Pro IQ Dryer Perfetto Breakout Product L’Oréal Professionnel Metal Detox Canadian Brand Oligo Professionnel Colour-Depositing Conditioner Schwarzkopf Professional ChromaID Curl/Texture Enhancer SexyHair Style Curling Crème Cutting/Styling Tool Olivia Garden SilkCutPRO Shears Deep Conditioner/Reconstructor Joico K-Pak Color Therapy Luster Lock Treatment Demi-Permanent Colour Redken Shades EQ Dry Shampoo amika Perk Up Dry Shampoo Green Brand...
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