When clients want to change their hair colour from light to dark or vice versa (and just about everywhere in between), protecting hair from the inside out becomes all the more important.
When it comes to hair colour, celebrity hairstylist Briana Cisneros has seen it all. “I have been doing hair for a very long time now, and of course I have had a catastrophe or two. It’s never about being perfect, but it is all about integrity,” she says. “A lot of hair colour trends include taking hair from one end of the spectrum to another, and maintaining the integrity of hair during that process is crucial.”
Cisneros has built an influencer-following of more than 150,000 followers on Instagram, and earlier this year she was named a global ambassador for Moroccanoil. She recently began using the brand’s new Color Complete line of products to prep and care for her clients’ colour.
“It’s important to make sure you’re preparing hair for colour and taking care of it after to avoid damage,” she says. “Moroccanoil ChromaTech PRIME and ChromaTech POST help protect and strengthen the hair while it’s being coloured.”
The Color Complete line includes the brand’s signature ArganID™ technology, which nourishes, repairs and seals hair for maximum colour retention. “It’s important to care for the scalp and the hair before a colour process. ChromaTech PRIME does just that,” she says. “ChromaTech POST seals the hair cuticle after a colour process for maximum colour longevity. It contains COLORLINK™ technology to help rebuild the damaged keratin, all while forming a protective shield that minimizes colour washout.”
To care for clients’ colour at home, the line also includes Color Continue Shampoo and Conditioner, as well as the Protect & Prevent Spray for added colour protection against environmental stressors.
Cisneros has not only been using Color Complete with her clients, but also for her own hair. “My hair is naturally very dark, but I feel like bright blonde suits me best. I make sure that ChromaTech PRIME and ChromaTech POST are used every time I colour my hair,” she says. “As a blonde, it’s so important that I use products to protect my colour from the environmental factors that lead to colour degradation. Moroccanoil Protect & Prevent Spray is an amazing leave-in product that conditions and detangles, while acting as a shield to combat hair colour oxidation—keeping my blonde from going brassy!”
Since using the Color Complete line, Cisneros says she’s seen a vast difference in her results. “I love the Moroccanoil Color Complete Collection because it takes a holistic approach to colour care, targeting the full scope of colour loss by addressing all daily sources of colour degradation,” she says. “As a stylist, I’m so happy to finally see a collection of products that answers the need for a hair care regimen to protect, maintain and sustain colour.”
“My favourite part of the process is, of course, seeing my client’s reaction to their new look,” adds Cisneros. “Nothing is more rewarding than knowing you’ve had an impact on another person’s life in some way.”
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