From fashion runways to editorial photo shoots, Kevin Hughes, Moroccanoil’s artistic director, is always looking for inspiration for his next project. Here’s how he channels his creativity while he is on set— and how he inspires his team to do the same.
“As a hairstylist, I love that you can change someone’s hair colour in an instant, and then change the colour again, regularly. The new Moroccanoil Color Depositing Masks are incredible moisturizing hair masks that let you play with colour without the commitment.
I think hairstylists will have so much fun being able to give clients the option to “try on” colour, without the commitment, because you can mix and match, melt the colours into each other or create a multidimensional hue with the shade of your choice. For clients who want a lighter tone, you can even mix shades together or dilute shades of choice with a Moroccanoil conditioner.”
“For colour, we are still seeing tons of fun options. For fall in particular, we are seeing honey blondes, subtler caramel balayage and dusty pinks. For hairstyling, we’re seeing women adding fringe in every length—from curtain bangs to ’70s fringe to baby doll. I think women are keeping their layers but are getting invisible layers, which are less visible, yet still offer the movement and volume that women love. I also think “broken waves” are really hot right now, because they look more like a crimped wave rather than something beachy. They have a bit of a French Girl vibe.”
In the Moment
“With Moroccanoil launching Color Depositing Masks, I wanted to feature how beautiful the colours are, and how we could incorporate several of the shades at once. That led me to colour- blocking the wardrobe, backdrop, accessories and, most importantly, the hair. I have so many inspiration photos in my files with incredible punches of colour, and I love how the incredible light the photographer captured in these photos combines with so much colour—I find myself so drawn to it.”
“When I’m on set, my team and I try to not take ourselves too seriously. We’re there doing what we all love and getting to create art together; it doesn’t feel
like work at all. Before we shoot, I love creating the mood boards and coming up with ideas that become the focus of the photos—from makeup to wardrobe to lighting—and then watching it all come to life. Another great component of the experience is getting to do really fun things with hair that aren’t part of my average day-to-day regimen.”
In His Kit
“My product must-haves are the Moroccanoil Treatment, which is the foundation for styling, Moroccanoil Luminous Hairspray Strong, because it gives me perfect hold that I can restyle over and over again, and my new favourite is Moroccanoil Mending Infusion, which reduces the appearance of split ends while making hair look super healthy. It’s also great for any flyaways at the top of the head.”