Hairfest 2017, presented by Canrad Beauty and Radiant Beauty Supplies, took place on October 22, 2017 at the Living Arts Centre in Mississauga, Ont. Showcasing style and colour trends from Schwarzkopf Professional, L’ANZA and Paul Mitchell, the show featured some of the brand’s leading artists.
First to take the stage was Schwarzkopf Professional, with Essential Looks Artist Michelle Finlayson and North American colour director Rossa Jurenas.
“This Essential Looks collection [for fall/winter 2017] is a throwback to over 20 years of Schwarzkopf Professional’s trend collections. We’re picking the most iconic colours, cuts and styles from the collections to acquire the best and most relevant trends of today,” says Finlayson. “It’s essentially a celebration of the history of fashion as well as icons.”
Jurenas, who took the stage alongside Finlayson, demonstrated hair colour techniques. “Although it’s a 20-year anniversary, it’s important to remember that history always repeats itself,” says Jurenas. “We’ve taken the trends and followed their patterns while tweaking them to represent 2017.”
Schwarzkopf Professional Essential Looks Artist Matty Conrad took the stage to provide the audience with the latest in barber trends and tips. “People are still attaching themselves to styles that have been played out,” he says. “Every tool is designed to do something perfect and I try very hard to use them all for that sake, but also to achieve the desired effect that I want.”
Next was a presentation by L’ANZA, with the brand’s artistic design team member Gina Watkins and Advanced Healing Artist, Catlin Weston. “We’re seeing a lot more texture in hair, and client confidence in the type of hair that they’ve been given,” says Watkins.
“We’re also seeing natural textures with different colour techniques that aren’t always seen; a lot of unconventional colour and undone hair,” says Weston.
Closing the show was Paul Mitchell, with international trainer & platform artist Paula Houston, and national trainers and platform artists Ryan Belmonte and Toby Price. “I like to work with each individual’s hair texture; keeping things simple and referencing the silhouette of a natural texture,” says Belmonte. “The inspiration comes from silhouettes and clean lines.”
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