At one time clients wanted to cover their natural grey, and suddenly others wanted to enhance it. And who would have ever thought a generation would embrace steely hues as
an of-the-moment look only to just as quickly transition to pastel shades.
With highlights being the colour service of the ’90s by the early 2000s pure pigment and pastel shades were considered only a trend yet we all know that these looks are mainstays in salons from coast-to-coast. Even more natural hues took a turn in many different directions. Here’s what some of the nation’s top colourists had to say just as some of these trends and colour services were evolving.
Brunettes Do It Best
“It used to be that golden chocolate browns were popular for fall but now we’re going more into richer colours like deeper browns mixed with red and violet. We’re getting away from just highlights and into the richer shades.” –Philip Ferreira, master hairstylist at Axis Salon, Vancouver
Seeing Reds
“The trend for reds this season has two extremes that range from a bright, yet soft copper hue, to a deep, pure red. Think Jessica Rabbit meets Ginger of Gilligan’s Island. No matter what route your client wants to go, the key for both of these looks is dimension with multidimensional hues throughout.” —Michelle Finlayson, Essential Looks Artist for Schwarzkopf Professional
Best of Both Worlds
“The ombré look will continue to be huge, as it’s basically catching up to the mainstream. You’re going to see darker and richer colours and less contrast between roots and ends. —Shannon Simmonds, owner of On the Fringe Hair Design in Vancouver.
“We are seeing a lot of shadowing, which is a gradation of colour that is a deeper [shade] in the root area and lighter at the ends. It’s a modern take on colour.” —Alina Friesen, a freelance master stylist based in New York City.
Powered by Pastels
Primary colours like blue, green and yellow have been making peek-a-boo appearances on the international hair scene. Moving away from the ’80s punk movement of all-over pure pigments, colour was all about strategic placement and unique colour combinations.
At the Cynthia Rowley Fall-Winter 2010-11 show a textured ponytail was accented with the striking contrast of hair coloured. A team of Wella Professionals stylists led by Eva Scrivo custom coloured hair extensions, which we saw replicated the rich, artificial jewel tones of the collection like emerald, amethyst, lapis, bright turquoise and navy.
When it comes to working with bold or pastel accent colours —silvers and violets included—Chad Taylor, co-owner of Moods in Vancouver says that pre-lightening hair offers a pale base that results in an even tone. “The key with using bold or pastel shades is looking at the client’s skin and eye colour,” he says. But if clients are keen on a hue that may not be ideal for them, he suggests framing their face, with a few pieces of their natural hair.

Blonde Ambition
There’s been a blonde evolution of late, and the shade is becoming increasingly effortless in both hair colour and styling. It was during the early 2000s that blondes started becoming to have a much more natural, and by 2012, different tones of blondes were being seen in salons and on fashion runways.
“Blondes will be lightened with finished tones ranging from platinum to more buttery vanilla,” says Heidi Kenney, guest artist for Matrix Canada.
“The traditional full head of highlights is over, and we are moving more toward natural, freehand highlights with a lived-in feel,” says Sean Godard, a Redken international artist.
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