How KeraStraight KS Complex is revolutionizing the straightening industry
With its low pH protein formula Brazilian straightening treatment allows beauty professionals to give clients that sleek look they love without any aldehydes.
Jez Barnett, creator of KeraStraight, emphasizes that the formula uses a low pH protein, which contains no formaldehyde or formaldehyde alternatives in the ingredients or subsequent vapour. As a protein-based treatment, the product encourages keratin rebuilding and radiant shine on even the most porous and damaged hair and will last up to four months, according to Barnett. The low pH protein is a replacement for the aldehydes that penetrate deeply into the hair’s cortex to strengthen from within.
Clients can also wash their hair the same day of application, eliminating the two- to three-day waiting period after receiving a keratin treatment. KeraStraight has carried out intensive research and development at its Brazilian-based laboratories to ensure it
continues to make technological advances in the straightening treatment category.
“KeraStraight has been created by a hairstylist for hairstylists. I wanted to address the concerns regarding the time between application and first shampoo, and the need to not touch the hair, tie, pin or clip it back in the first few days,” says Barnett.
Distributed in Canada by Backstage Commerce. Info:www.kerastraight.ca
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