Best known from her role on the hit TV show Game of Thrones, actress Sophie Turner is Wella Professionals’ new global brand ambassador. Turner will be appearing in the brand’s North American summer/fall campaign for its Eimi styling line. In the latest campaign, Turner worked with the brand’s global artist Sonya Dove and Christian Wood, who created a modern, youthful vibe for the shoot.
Turner will also help launch the brand’s latest products, appear in public relations campaigns and global marketing beginning in July. She will also continue to wear styles created with Eimi products at red carpet events. Turner says she is honoured with her new role and praises Wella Professionals for empowering women through hairstyling. Laura Simpson, chief marketing officer for Coty Professional Beauty, says Turner helps represent a generation of women who enjoy expressing themselves through hair colour.
Photo courtesy of Coty Inc.