What: All About Beauty, a professional conference held annually by International Beauty Services
Why: To inspire and educate on a peer-to-peer level.
Who: More than 800 industry professionals attended the event, including guest artists Ammon Carver, Melissa Russell, Julio Rodriguez, Derrick Rutherford, Contessa winners Tony Ricci and Véronique Béaupre, Dr. Lew Losoncy from Matrix, Isabelle Lachance from L’Oréal Professionnel, Carl Reeves and Tim McLean from Kevin.Murphy, Michael Shawn Corby from Alterna, and Alvin Charchuk from Tressa.
When & Where: March 18-19 at the Northlands Expo Centre, Edmonton
Highlight: The conference ended with Tony Ricci’s presentation. The stunning outfits and hair was the perfect closer.