After a year of lockdowns and restrictions due to the COVID-19 pandemic, American Crew is “turning the page” with the release of a special-edition mini magazine.
In a collaboration with Salon Magazine, the leading men’s grooming brand has published the digital magazine to commemorate their 2020 All-Star Challenge winner, Sandra Perovic.
The All-Star Challenge is an annual photo-based competition for hairstylists and barbers to create a cut and style using the brand’s products for “a look that best represents the American Crew man.”
Perovic, a barber from Sigma Barber Studio in Vancouver, is one of the competition’s five global winners who received an exclusive photo shoot, which took place in her hometown last December.
The 16-page digital issue includes exclusive, never-before-seen photos and behind-the-scenes from the photo shoot, along with an interview with the winner and a special message from American Crew founder, David Raccuglia.
“I’m very happy that I got the opportunity to work on a shoot, especially with everything going on in the world right now,” says Perovic. “It’s great to win and have the prizes that go with it, but at the end of the day I really look forward to the people I meet along the way.”
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