More than 1,500 Canadian hairstylists and beauty pros travelled to Calgary on October 1st and 2nd for the return of Modern Rocks the Runway.
Held at the Grey Eagle Casino and hosted by Modern Beauty Supplies, the two-day event was held for the first time in five years and kicked off with a cocktail party before celebrity hairstylist and global creative director of Color Wow, Chris Appleton, took the stage. He demonstrated how to recreate some of his most iconic looks seen on stars such as Kim Kardashian, Jennifer Lopez, Ariana Grande and more.
To welcome guests to second day of the show, Modern Beauty Supplies’ chief operating officer, Amer Jomaa, took to the stage to share his opening remarks.
“Thirty-seven years ago, Mike and Faye Jomaa started Modern Beauty Supplies. We were only four people and now we’re a family of over 500,” he says. “We’re honoured to have all of you here and we would like to give a special thank you to all of the manufacturers. When we told them we were going to do Modern Rocks the Runway again, they were on board and they’re all excited to be here. We have phenomenal artists from all over the world coming to share their techniques with you.”
The first brand to take the stage was Babe Hair Extensions. Their head of education, Kari Fuller, was joined by Edmonton-based hairstylist Caitlin Davidson to showcase how stylists can increase their revenue by offering extension services.
For Danger Jones, Winnipeg-based hairstylist and international platform educator Kelly O’Leary and Regina-based hairstylist and educator Kayla Deics were joined by Vancouver-based hairstylist Michael Levine and California-based hairstylist Doug Theoharis to showcase looks ranging from colour-blocking and rainbow hair to cutting layers and bobs.
Australian-based hairstylist Richard Kavanagh took the stage to showcase TheHair.App, which uses AI to help stylists with their consultations and other in-salon services.
The Schwarzkopf Professional Canada team took the stage next to showcase the brand’s latest Essential Looks Collection as well as their Colour Boot Camp. Their team of Canadian artists and educators include Joey Marchese, Michelle Oliver, Jessica McColm, Quinn Enright, Shawna Russell and Josie Vilay, who showcased both styling and colouring onstage.
Alberta-based hairstylist and Wella team artist Lauren Wilde was joined by Quebec-based stylist and educator Remi-Cardin and Wella USA ambassador Briana Cisneros to show attendees how to style colour blocking hair in a range of styles from braids to beachy waves.
Keune Hair Cosmetics’ U.S.-based educators Gareth Palmer and James Helton to the stage to showcase a range of editorial looks.
Joico’s global creative director Richard Mannah and New Brunswick-based hairstylist and platform artist Melissa Duguay took the stage to speak on the importance of mentorship, as well as how to create mullets and colour curly hair and editorial styles.
For Moroccanoil, global colour ambassador and Toronto-based hairstylist Lisa Dinh showcased her express foil service. Dinh was joined on stage by the brand’s U.S. team members, Rachel Williams and Shelby Ann. Supporting the team backstage was the brand’s global artistic director, Kevin Hughes, and global vice-president of education, Robert Ham.
Browse our gallery of photos from the event.