Earlier this year, Moroccanoil announced it would be partnering with the Eurovision Song Contest to celebrate uniqueness, individuality and artistry in the form of custom product sets and their very own hair competition. From backstage discussions to showstopping beauty looks, Moroccanoil’s time at Eurovision was one for the books!
Not only did the brand’s creative director Antonio Corral Calero provide the Eurovision competitors with incredible hair looks, but Moroccanoil had a large presence at the Song Contest’s 65th edition in Rotterdam, Netherlands, which took place from May 18 to May 22, 2021.
Moroccanoil was the presenting partner of the Eurovision Song Contest and creator of the Show Us Your Style competition, which celebrates the hairdressing community.
The brand asked professional hairstylists from across Europe to create a short video showcasing their creativity and skills by creating a glamorous look using Moroccanoil products. The stylists were judged on originality, creativity, execution and overall quality of the look.
Congratulations to Iona Todoran from Romania, the first-place winner of the brand’s Show Us Your Style contest, and Anastasia Varlamova from Russia and Mateusz Myslek from Poland, the second- and third- place winners.
And that’s not all! Moroccanoil also created a customized box for each participating country with their respective flag and a special greeting. The “Be an Original” special-edition boxes included the brand’s hero product—Moroccanoil Treatment—in both 100 ml and 25 ml bottles.
In addition, the brand created additional exclusive sets—a Hydration Kit and a Volumizing Kit—as part of their Eurovision “Style Like a Star” collection. The Hydration set features their new All in One Leave-in Conditioner and the Volumizing set comes with the brand’s new Volumizing Mist.
Be sure to check our Instagram stories (@SalonMagazine) for even more exclusive, behind-the-scenes content from Moroccanoil’s partnership with Eurovision!