In September, Davy De Bondt will succeed Elise Massicotte as Wella Canada’s new national manager. The announcement made yesterday by Ron Anderskow, senior vice president of sales for Wella North America, will have De Bondt relocating from Geneva, Switzerland where he led the marketing, strategy and planning at Wella’s global distributor operations in 46 countries across central and eastern Europe, the Middle East and Africa. Massicotte, who had led the Canadian salon business for nearly four years, will move into a corporate sales role in Toronto at P&G, Wella’s parent company. De Bondt will join Wella Canada informally at the North American Trend Vision Awards in July in Las Vegas.
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