What: For the first time, the Aveda Institute held a contest across Canada to uncover aspiring hairstylists with raw talent, bold creativity and passion. Entrants from high schools across Canada were asked to submit a video on why they were born to style. Finalists were invited to create looks for a judged runway, held between two locations in Toronto and Winnipeg.
The Born to Style show in Winnipeg was in tandem with the grand opening of the new Aveda Institute flagship location, which boasts 9,000 sq. ft of space for the school and retail store.
Who: Congratulations to the winners, who won full tuition scholarships to the Aveda Institute of their choice!
Kristin Brezden, Vancouver, BC – Aveda Institute Vancouver
Meladee Gammelsetter, Toronto, ON –Aveda Institute Toronto
Elsa Hailemariam, Calgary, AB- Aveda Institute Calgary
Jessie Lacina, Toronto, ON – Aveda Institute Toronto
Robyn Thompson, Okotoks, AB – Aveda Institute Winnipeg
How: Student talent was scouted through online video campaigns on MTV and MuchMusic, school visits, and social media outreach with salon contacts, who spread the word to their guests and staff. The entire process lasted nearly six months.
Where & When: Winnipeg on May 14 and Toronto on May 16.