Jorge Joao, five-time Toronto fashion week hair lead for Redken Canada rallies up more than 35 hairstylists from across the nation for five frenzied days a la World Mastercard Fashion Week, where top designers collide with swoon-worthy beauty. Jorge is boss when it comes to fashion week hair, having styled at New York, Milan, Singapore, and soon-to-be-added, Russia. And from March 17 to 21, the Toronto elite hair team is styling dozens of models in shows from more than 20 designers, like veterans Sid Neigum and David Dixon and newcomers, Brit Wacher and Matthew Gallagher.
On the kind of coifs we’ll see this at the shows, Joao says, “We’re dealing with a mixture of feminine and masculine styles, and taking that simple, classic look and pushing it a bit further so it’s like, ‘Ah, that’s different, that’s cool.’” The hair at Vawk, a sleek style worn down with a polished hair strand banded against the top of the forehead, is a perfect example.
On hair trends to stay for fall and winter: “We’re working on a lot of aggressive side parts, asymmetrical looks, that model-off-duty kind of look. It’s doing hair to look like it’s not really been done,” Joao lists off with a smile.
And because Joao works behind the chair at KOI Hair Studio in Brampton, Ont., a salon that has produced several Contessa finalists, he’s always looking for ways to adopt runway looks into the salon. “The look I’m most excited about translating from the runway is short movement. You need to know how to create the effect of shorter looks, even if the client has longer length.”
Standby this week for more coverage of fashion week trends!
Photos by Salon staff
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