Getting up close and personal with Wella’s artistic team.
With the Canadian launch of Wella’s styling lineup EIMI, the brand gave hairstylists and salon professionals an up-close-and-personal look behind the scenes at a photoshoot. Hairstylists had an opportunity to ask International Wella artist and brand ambassador, Sonia Dove, for her advice and guidance from model selection to finding inspiration. Along with fielding questions in this intimate setting, Dove also broke down each of the looks she created, along with her go-to EIMI products which include PerfectMe and SugarLift, in an onstage presentation that included insights on cuts, colour and styling.
The evening also included live photo shoot sessions and one-on-one time with Canadian Wella artists, Mirella Rota Sementilli and Sebastian Professional’s Daniel DiTomasso, who recreated looks from Nioxin’s and Sebastian’s collections, respectively.