Taking his inspiration from everything from the lines in a painting to textures of clothing is how Moroccanoil’s artistic director Kevin Hughes puts his spin on editorial hairstyling. Here, he shares his tips on everything from keeping your cool on set to making every look count.
Have a good foundation. “Whatever the look, if you’re creating volume, you have to have a proper curl/wave set so that the look can transition without losing volume all day.” Hughes adds that keeping an open mind is key, because hairstyling is cyclical—you can really take a classic look and put your own spin on it.
On Set Product Picks
Styling tools are key. “For texture and volume in any style: Moroccanoil Dry Texture Spray, Smoothing Lotion to remove frizz instantly, and for hold that I can rework without residue, Moroccanoil Luminous Hairspray.”
On Creativity Versatility
Plan to perfection. For Hughes, planning begins with accounting for the speci c looks for each model. “The order you create the looks in is super important as far as time management goes” he says. “If you’re doing straight hair and an up style, start with hair down since the elastics and pins leave marks in the hair.“
On the Look
“These looks are reminiscent of soft punk, which is definitely having a resurgence,” says Hughes. “I wanted to create both really current hair colour alongside more classic hair colour while also showing how to pair each one up with edgier hairstyling.” Plus, he says, the juxtaposition of these edgier styles with classic feminine fashion adds to the relevance of this look.
Show respect. “It’s being part of a team and feeding off of everyone’s creative energy. Try to be respectful and treat everyone with kindness because that’s how I like to be treated,” says Hughes.“We should be having fun; we get to create art and that makes me happy.”