For this issue, we collaborated with Rossa Jurenas, Schwarzkopf Professional’s North American colour director, and Damien Carney, the brand’s creative director, who photographed the looks.
Although a great cover image may look effortless, it takes plenty of team effort to get it done. And sometimes things don’t always go according to the best-laid plans. “Sometimes you just might have to pull it off and make it work,” shares Jurenas. “We lost one key model, but everything happens for a reason and we had backup models.”
Makings of a Cover Shot
Usually you can tell with your photographer if you have the right image. When it comes to achieving the perfect shot, sometimes it’s not so much about the hair as it is about the model. “If there’s eye contact, if the model’s eyes light up or if there is movement in the hair, you’ll know you have it.”
It’s like doing a haircut: If you don’t pay attention to their face shape, the cut won’t work. No matter who your model is, Jurenas says that simply complementing their features and adjusting their look will yield the best results.
Hair Colour Story
While we’ll still see bold hues for fall, Jurenas says that the version will be softer. “Rich, intense colour and rose gold tones are going to be softer and more feminine, but still have a little bit of edge to them,” says Jurenas. “I still feel that grey, silver and metallic tones will continue as a fashion statement.”
When it comes to colour, Jurenas says that different techniques, including tortoiseshell, will be used. “There will be an ability to see movement in the hair,” she says, “not only with the cut but also with the colour, adding a softer appeal.”
In her research for this photo shoot, Jurenas says that textures and fused colours will play a big part in the looks for fall. “Melting colours that have warmth to them,” she says adding that yellow-green hues will feature prominently.