The daily lather, rinse, repeat routine is an outdated drill, especially for those clients with coloured hair. Help them keep their colour fresh with a new routine including the Pureology Cleansing Condition range.
What it does: Available in Hydrate, Smooth Perfection and Strength Cure, helping your clients stretch the time in between their shampoos, preventing fade-out.
How it works: Each of the three Pureology Cleansing Condition formulas are infused with the brand’s signature anti-fade complex along with its own mix of ingredients. Hydrate has rosemary extract and lipids to help moisturize strands; Smooth Perfection is packed with camellia oil to promote softness without weighing tresses down; and Strength Cure has ceramide to help soften and strengthen hair cuticles.
Best use: Pureology’s recipe for longer-lasting fresh colour? Shampoo and condition as normal, use dry shampoo the next day and then the new Cleansing Condition on the third day before repeating the cycle all over again. Hand them the right Cleansing Condition for their concern and then tweak the recipe based on their hair type—especially for those coarse-haired clients who can go longer in between washes.
Available: July 2015