For Kevin Quin, Business Development Manager at Joico and owner of Headquarters Salon and Day Spa in Campbell River B.C. Destination Education offers a unique networking opportunity, one that takes them out of their daily operations and gets them immersed in the business of salon ownership in a whole new way. “Exploring the industry in an unusual and rewarding way sparks the creative juices of likeminded salon owners,” explains Quin adding that Destination Education creates the possibility for business owners to dream big, for themselves and their salons.
While this will be Neil Ducoff’s first time at Destination Education, he’s been a leader in planning business strategies in the professional beauty industry for more than thirty-five years. “I always enjoy how open salon owners are to exploring new business thinking and systems,” says Ducoff. Along with his strategies, Ducoff believes that Destination Education offers salon owners the unique opportunity to learn from one another. Whether you are in his class, or at a cocktail party, here’s how you can make the most of your Destination Education experience.
Have a Master Plan
With the hectic pace of the salon it’s tough for owners to make time to network. That said, having a plan before you see the beach in Mexico is key. “Industry leaders and trend-setting owners are almost always willing to share,” explains Ducoff, “seek out the movers and shakers, introduce yourself and ask for a few minutes of their time.” Whomever you’re speaking with, Ducoff stresses the importance of representing your salon openly and honestly; in short, keep your ego in check.
TOP TIP: It’s also important to be open and simply have fun at Destination Education, which Quin has found helping in establishing the best connections.
Seek Out Innovation
Destination Education is an incredible opportunity for salon owners to seek out bold ideas that they can take back to their salons. “Every salon business needs to have its boat rocked periodically,” explains Ducoff who says that salon owners should be on a quest to find out the new and exciting business ideas from other salons in Canada. According to Ducoff no one should be leaving Destination Education without several new business ideas.
TOP TIP: From boosting creativity to working with legendary hairstylists, Quin found that Destination Education offered plenty of opportunities that sparked innovation. “Whether you’re a salon owner in Whitehorse, Vancouver, Toronto or Corner Brook Newfoundland, you’ll be challenged to look at your business from a different perspective.
Consistency is a major component for a successful salon business. From retailing practices to client retention, having the right systems in place will ultimately breed growth. “There are non-negotiables that drive salon growth,” says Ducoff adding that owners will leave Destination Education with a clear understanding of what can’t be negotiated. “Leaders set the tone, pace and culture of their salons” says Ducoff. But in his experience, Ducoff says that while salon owners often underestimate what it takes to build a dynamic salon culture, his Destination Education class will have them well-equipped to build their team in a positive way.
TOP TIP: No matter what your leadership style, Quin says that Neil Ducoff will help you analyze your business and plan strategies that will yield profitable results.
Check out destinationeducation.ca for more information about Destination Education 2016 in Punta Mita Mexio.