Think you know everything there is to know about social media? Think again! Two hair experts—on different levels of “insta-fame”—share what they’ve mastered and are continuing to learn about all things social.
It goes without saying that reposting allows you to share content that your followers may not have seen otherwise. Now, people have gotten more creative with how content is being reposted—aside from using repost hashtags and apps.
“I’ve reposted content simply because I love the image and feel like more people need to see it. Sometimes I will work with a client and plan a repost at a certain time of day. For example, one of my clients owns a woman’s clothing brand in Toronto. We exchange posts because her clients need great hair and my clients need great clothes. It’s amped up both of our brands because we’re both local and easily accessible.” — Rob Pizzuti (@robpizzutidotcom)
“On Instagram, I was [asking people to] send me a heart [via direct message] and I would pick my favourite post from their page and share it on my story. It sparked a lot of conversation. I got to really dive deep into people’s pages that we just scroll through quickly.” — Robin Bacon (@robinbacon)
Tip: Bacon also suggests reposting newsworthy items to help get the word out faster and more easily. “People are probably going to check Facebook or Instagram five or six times a day, but they may only talk to somebody promoting these things once a month. reposting is the key to sharing that knowledge and getting people excited about things.”
Tagging sounds simple enough, right? The thing is, it’s not just about you and your salon. Don’t forget about everyone that worked on your team—from makeup and styling to photographers and models. And then there’s the products that helped you create the look. Remember, the more people you tag, the more chances it has to be seen, which can translate into higher engagement (likes, comments, shares, etc.) numbers.
“I reached out to the photographers and models I worked with or followed and offered to trade for mutual posts that we would all share the same content and tag each other.” — Rob Pizzuti
Tip: Pizzuti also suggests telling your clients to tag you whenever they have a great hair photo.
Hashtags can be very hit or miss. But there are more pros than cons to including hashtags in your posts. Most of all, they can help your posts become more discoverable for people that may not be following, or have never even heard of you.
“I really love looking through the feed and seeing what people’s hashtags are all about. I feel like it gives a little bit more meaning to the pictures they are posting.” — Robin Bacon
Tip: Bacon suggests including hashtags in the comments section (on Instagram or Facebook) and keeping your post’s caption simple “so people can absorb the message you’re trying to send.”
With a 24-hour shelf life, Instagram’s Stories feature has allowed us to capture content “on-the-fly” and create highlight reels of content we want to keep on our pages more permanently.
”When Instagram changed from real- time to most viewed, a lot of people’s content started getting lost. If I post something [on my feed] late at night, in the morning I might throw a ‘new post’ post on my story and kind of scratch
it out [so people have to view my feed to see it], and see if it generates any more [engagement]. I’ve seen other people do it and it does drive me to their page.” — Robin Bacon
“Stories are just that; tell your story, make it interesting, keep it short and sweet, and, most of all, don’t preach. You are not the only person in the world that can make level-one hair beautiful blonde.” —Rob Pizzuti
Tip: Asking questions and using polls in your Instagram story can be helpful to get the conversation going, says bacon. “I’ve have found that people like to be involved and interactive. they like questions!”