What: Artist Choice gave salons and stylists a preview of the newest in smoothing and straightening in-salon treatments, called Cezanne System, with an in-depth demonstration. The room was filled with attentive audience members who watched as three multicultural models experienced a smooth transformation from their natural hair texture. Guests also enjoyed a lunch and a raffle as they learned about how Cezanne performs.
Why: Cezanne System is a new smoothing and straightening solution that gives clients results with a gentle, zero-alkaline, zero-formaldehyde formula. Made with keratin proteins, sodium sulfite (a food-grade preservative) and nourishing oils, the system restructures the hair’s proteins without damaging hair structure, and lasts until hair grows out.
When & Where: November 5 in Toronto