Why this new Davines demi colour is a total game-changer.
They’ve done it again! Davines has launched View, their new demi-permanent colour system with acid pH that’s formulated with 88 to 93 per cent naturally originated ingredients and 95 to 99 biodegradable ingredients. Designed to create strong, shiny hair, View contains 40 tone-on-tone shades and one gloss. And just like many of their other products, the colour is housed in recyclable, eco-friendly-produced plastic bottles.