As 2019 comes to a close, many brands and businesses are taking time to reflect on their successes, while also looking ahead to the new year as an opportunity to make changes and improvements
With a new leader at the helm, Chatters is shaking things up with some exciting new plans for 2020. We get the scoop from their VP of Marketing, Branding and Ecommerce, Corine Sim, and new CEO, Greg Moreau.
“As we prepare to grow, we are laser-focused on listening to our customers, better anticipating their needs, elevating our in-store experience and curating an assortment of the best beauty and hair care products in the world,” says Moreau. “We’re making significant investments in technology to accomplish our goals: launching a new POS system, and revamping our loyalty and membership programs to provide a seamless omni-selling experience”
With more than 20 years of experience working in the retail space, Moreau was appointed as the new CEO of Chatters this past summer. Since stepping in, he’s been leading a massive charge to expand throughout 2020, opening more flagship locations on the east coast (Ontario and the Maritimes).
“We currently have very strong stores in Ontario, but we definitely have not saturated that market by any stretch,” says Sim, who is also a Chatters co-owner and Creative Director.
To continue to be successful in their current and new locations, Sim says they plan to revamp their customer service (or “customer obsession,” as she playfully dubs it). Chatters wants to attract more customers with more master classes, events, indie brand partnerships, and cross-country tours.
And of course, to bring all of their customer-centric ideas to life, they need a team of talented and passionate staff. Sim says Chatters wants “to become the Starbucks of hair,” a company that beauty pros think of as an amazing place to work. With that in mind, they’re working on new compensation packages, more educational opportunities and are also curating employee career path plans to help keep their talent for the long haul.
With so many changes on the horizon, Sim adds that they will be enhancing their pillars of community and education.
Corine Sim with Redken’s Terry Ritcey at their annual symposium
Giving back to the community is something Chatters cherishes and will continue to do once this expansion plan is launched. One organization they have close ties with is the Ronald McDonald House Charities, where they’ve donated $240,000 from sales to date.
As a Green Circle salon, they’re also environmentally conscious and have diverted 996 pounds of colour waste and more than 60,000 pounds of solid waste (including colour foils) from landfills.
Chatters is also recognized for their annual Hair Symposium. Held this past October in Red Deer, Alberta. With over 1,000 attendees, the three-day conference celebrated its 11th year and was filled with motivational lectures, inspiring presentations and networking opportunities.
“Symposium is an incredible opportunity for us to connect with our stylists and field teams. We want our stylists to feel valued; symposium is an investment in their personal development,” says Moreau. “It is critical that we provide a clear vision of the opportunity to learn and grow at Chatters, that we celebrate the artist and provide a distinct path to their individual success and fulfilment.”
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