Cool platinums ahead! For the fall/winter season, L’Oréal Professionnel anointed three international style makers to star in their colour collection, It Looks, and gave them a colour do-over that you can also adopt in the salon for your queenly clients. Here’s how to create the three looks.

1. Silver blond chignon on French singer/actress, Ella Waldmann (Natural level 7, 8)

Preparation

Isolate the pieces for pre-lightening.

For global colour, mix 1 tube INOA 8.11 + 60 g. of 20 vol. Rich Developer.

For the sombré, mix Platinum Ammonia-free + 30 vol. NutriDeveloper.

Tone sombré with DIALight 10.21 + 9 vol. DIActivateur.

Tone pre-lightened pieces with ½ DIALight clear 9.11 + 6 vol. DIActivateur.

1. Application
2. Apply Platinum Ammonia-free to five randomly placed pieces around the front hairline from 1” of the root to the ends.
3. Apply Platinum Ammonia-free to the lengths on the rest of the hair.
4. Develop for 50 minutes, at most.
5. Apply INOA 8.11 at the roots out to mid-lengths, making sure to blend with fingers where the sections of INOA 8.11 meets the Platinum Ammonia-free to create a soft diffusion from dark to light.
6. Develop for 35 minutes from the completion of root area application.

Rinsing

1. At the end of the development time, remove Platinum.
2. Carefully emulsify INOA. Rinse thoroughly.
3. Perform two shampoos with INOA Post-Color Shampoo.
4. On damp, towel-dried hair, re-select the five pieces pre-lightened from 1” of the root, isolate using Sweet Meches and apply DIALight 9.11 + DIALight Clear. On the lengths and ends of the remainder of the hair, apply DIALight 10.21. After the desired result is achieved, rinse out.
5. Shampoo again using INOAColorCare and rinse out.

At-Home Haircare

Recommend INOAColor Care or Shine Blonde.

2. Rose gold retro waves on British DJ and fashion icon, Mary Charteris (Natural level 6,7)

Preparation

Isolate hair into slices to be separately coloured.

For global colour, mix 1 tube INOA 7.34 + 60 g. of 20 vol. Rich Developer.

For the mid-lengths and ends, mix Platinum Ammonia-free + 30 vol. NutriDeveloper.

Tone pre-lightened pieces with ¼ tube DIALight 7.4 + ¾ tube Clear + 6 vol. DIActivateur.

Application

1. Apply Platinum Ammonia-free on the lengths and ends, leaving certain meches isolated.
2. Develop for 50 minutes, at most. Lighten only to the desired undercoat level for desired end result.
3. At the end of development time, carefully rinse, shampoo and dry hair.
4. Apply INOA 7.34 to the roots out to mid-lengths. Apply INOA 7.34 to the pre-selected isolated slices all the way to the ends (lowlights) to create depth and a soft sombré result.
5. Develop for 35 minutes from the completion of root area application.
6. When INOA is developing, tone the pre-lightened lengths and ends with DIALight 7.4 + Clear mixture.
7. Using fingers, blend the parts where INOA 7.34 meets the pre-lightened sections to create a soft diffusion from dark to light.

Rinsing

1. At the end of the development time, carefully emulsify INOA and DIA. Rinse thoroughly.
2. Perform two shampoos with INOA Post-Color Shampoo.

At-Home Haircare

Recommend INOAColor Care or Vitamino Color.

3. Icy brown bob on American model, Langley Fox Hemingway (Natural level 4,5)

Preparation

Section off the complete panel around the head. Isolate slices to be separately coloured.

Mix 1 tube INOA 4.07 + 60 g. of 20 vol. Rich Developer.

Mix 1 tube INOA 7.07 + 60 g. of 30 vol. Rich Developer.

Application

1. Apply INOA 7.07 to mid-lengths and ends of the hair on the upper sections of the head, above the pre-selected panel.
2. Develop for 35 minutes.
3. Apply INOA 4.07 to the roots and mid-lengths of the pre-selected lower panel.
4. Proceed to apply to roots and mid-lengths of the upper panel, applying the colour all the way to the ends on certain meches (lowlights) to create depth and a soft sombré result.
5. Take through to the mid-lengths and ends of the lower panel.
6. Develop for 35 minutes from the completion of root area application.

Rinsing

1. At the end of development time, carefully emulsify INOA.
2. Rinse thoroughly.
3. Perform two shampoos using INOA Post-Color Shampoo.

At-Home Haircare

Recommend INOAColor Care or Vitamino Color.

Images courtesy L’Oréal Professionnel