The Princess Margaret has launched a new campaign, “Colour Your Hair to Conquer Cancer”.
This new fundraising initiative benefiting the Princess Margaret Cancer Centre and presented by Trade Secrets, encourages Canadians to colour their hair in the month of May to help raise awareness and funds for cancer research.
This exciting campaign, celebrates creativity and invites people from coast to coast to choose a new hair colour and help Conquer Cancer in Our Lifetime.
“This is a great way to drive people into the salon to get their hair done professionally,” says Paolo D’Elia, general manager for Trade Secrets. “This industry needs this type of event for its own awareness. We can own this as an industry.”
“Colour Your Hair to Conquer Cancer is a fun, new program that will make a real difference in supporting the incredible work being done at The Princess Margaret, one of the top five cancer research centres in the world,” says Michael Burns, President and CEO of The Princess Margaret Cancer Foundation.
Here are a few ways your salon can get involved.
Put up Signs in Your Salon
Putting up signs is a great way to promote that your salon is supporting the cause and promote the colour services that your salon provides. For clients who may already be coming in for their hair appointments, it can be a conversation starter and a way to encourage them to get involved.
Promote Your Colour Services
In this day and age, social media is a great tool to use as your business’ voice. Promote your colour services through your digital platforms and encourage clients to come in for their services during the month of May to support this cause.
If you or one of your colour techs have recently coloured a client with a bold and vibrant colour, post it to social media and use the hashtag #GetYourColourOn to promote the campaign.
Colour Your Own Hair
When clients come in for their services and see your hair coloured a new and vibrant shade, chances are, they’re going to ask you about it. Let them know that they too can contribute to this movement by colouring their hair – regardless of what shade they choose to get done.
Salon owners who choose to participate in this campaign can ask for support by setting up a goal for collecting funds.
For more on Colour Your Hair to Conquer Cancer, visit colour2cc.ca