Designing a space that attracts a balance of male clients in a unisex salon can be tricky, offering an environment that is both warm with a calming vibe but isn’t too “feminine.” Chad Stewart, co-owner of Concrete Blonde in Sherwood Park, Alta., spoke about the different facets of the salon and how he and his team created a space that was inviting for everyone.
Making a man cave
“Our clientele is split about 60/40 for men and women, so the demand for a [men’s space] was there,” explains Stewart. It was important for Concrete Blonde to be a welcoming and belonging space for both men and women without fully separating the two. “We do all kinds of men’s services, including manicures, pedicures and waxing,” says Stewart. He adds that Concrete Blonde even has some couples who come in together, and he explains they have to incorporate a shaving chair and more men’s grooming education for his staff.
What most people don’t see when they initially walk into the salon is how much more area the space encompasses. “Behind the barn wood door is our spa, where we do esthetic services and have a full-time tattoo artist,” explains Stewart. He adds that he wanted to make the space a one-stop shop for everyone.
Details: Opened 2014
Design: Chad Stewart and Elena Kyle
Space: 2,700 square feet
Team: 12 salon staff; 5 spa staff; 1 support staff
Brands: Schwarzkopf Professional; Kevin.Murphy; R + Co; Dermalogica; CND