Based in Montreal, makeup artist Marika D’Auteuil brings her magical touch to many hairstylists’ collections every year.
She also channels her artistry into her own creative photo sessions. “I need to shoot as often as possible,” she says. “It helps me fine-tune my techniques and it’s a great way to create amazing content for my social media channels.”
A Instagram maven, D’Auteuil boasts close to 100,000 followers. She says that social marketing is a very important component of her career when it comes to promoting her work, and provides an ideal platform for allowing potential sponsors to assess her craftsmanship. “Years ago, I had a MySpace account. And when YouTube, Facebook and Instagram came along, I signed up as soon as they launched,” she says. Her bustling social accounts have also opened the doors for her to create content for big brands such as Sephora. That said, she’s quick to point out she is not an influencer. “I will never compromise my integrity and credibility, no matter how much I’m being offered.”
This year, D’Auteuil was approached by a group of French beauty artists to lead a master class on makeup in “The City of Lights.” “I like encouraging other artists to fuel their own creativity by treading unfamiliar territories to build a portfolio that sets itself apart. It was an amazing experience!”
Model Over Mood Board
When working on a shoot for a collection, D’Auteuil says she always begins with a mood board, but adapts everything. “My main source of inspiration is always the model in front of me,” she says. For this Contessa photo, she chose to work with gold and purple, “creating beautiful and rich contrasting hues”. A finalist once more in this year’s 30th edition of the Contessas, D’Auteuil loves the competition. “It gets me out of my comfort zone. And the Contessa gala is always such a magical event!”