Salon Magazine spoke with Moroccanoil’s educator and spokesperson, Kevin Hughes, for his inspiration, troubleshooting on set and top essentials for creating winning looks.
Trust your gut instinct. Sometimes the direction can come from a photographer or creative designer if it isn’t reaching his or her vision. You have to be very flexible when doing editorial work.
My ideas come from many places, art and photography. There’s a lot of research in other countries and drawing inspiration from something that might catch my eye, like the texture or colour in a photo. I love when you feel the mood of a photo.
When there are people on set waiting on you, you have to be able to change the hair quickly. The key part is spending time in the morning with the most time-consuming look and then building that around the rest of the day. For instance, if you were going to do a wet look, you would always try to keep that for the last shot.
A must for editorial work is a good hairspray, like Luminous Hairspray, that won’t flake or leave any residue. The new extra-strong formula brushes out easily and can be used for many looks, including curls, slicked hair and adding texture. You are changing hair so often during an editorial shoot, you can’t have any flakes show up in the hair.
I am originally from New York, and, for me, the most important thing is to be with family, so I am always home with family over the holidays. Oh, that and food!
For fashion, it’s definitely centre parting, soft and natural hair and adding a bit of polish. You’ll also see a trend in sleek, shiny hair, as well as one for an intricate graphic ponytail.