Cosmoprof North America (CPNA), a leader in B2B trade shows, has announced an exclusive collaboration with Los Angeles’ official fashion week, LA Fashion Week (LAFW).
Now VIP attendees at LAFW, which include celebrities and influencers, will be shown a sneak peek of CPNA’s indie brands through their limited-edition Boutique beauty boxes that feature more than $200 worth of products that are new to the market from brands including My Skin & CO, Eve Pearl Brands, Hue for Every Man, Royal Apothic and Pink Pewter.
This partnership will give CPNA a chance to showcase their products outside of the exhibition and give LAFW’s VIPs the exclusive opportunity to discover up-and-coming brands that are not yet available to the public.
“It is no secret that fashion and beauty are inherently linked,” says Daniela Ciocan, marketing director at CPNA. “We are thrilled to partner with LAFW to further combine these two worlds and give guests an exclusive look at the upcoming brands on display at CPNA and allow small beauty brands the opportunity to be present at LAFW through their affiliation with us.”
Arthur Chipman, executive producer for LAFW says, “LAFW and CPNA are both dedicated to raising the profile of new and emerging brands through the global looking-glass in a multi-sensory showcase of what’s new and innovative. We are thrilled to help indies get visibility and look forward to expanding the collaboration with CPNA in the future.”
For registration and show updates,visit www.cosmoprofnorthamerica.com.