This isn’t the first time that Daniel Naumovski, owner of Taz Hair Co. in Toronto, has entered the Contessa Awards. So it’s no surprise that, over the years, he has streamlined his process and taken a different, more relaxed approach to creating a collection. When entering a salon team category, he admits that “it can be difficult because everyone has his or her own visions and ideas,” but over the last 25 years in the industry and 19 years as the owner of Taz Hair Co., which has grown to three locations, he has mastered the process of selecting a great team.
“When I first started shooting [collections], it was so time-consuming: You had to prep your models and test the lighting with a Polaroid,” he explains, citing this understanding of how the process has changed for his appreciation of how shoots can be completed now. He explains that going into shoots now, he is “more prepared with concepts and puts a little more thought [into the shoot].” He says that you can start off with an idea or concept in mind, but once you get on set, things may change and you have to let that happen organically to get a strong finish.
One of the hallmarks of Naumovski’s work is his precision cutting, which he explains is one of his favourite techniques to incorporate into his collections. While it wasn’t the inspiration for this particular shoot, it showcased his work more than ever. “I love doing precision cuts, having a sharp, clean, almost-perfect line,” he explains. “With everything being digitized these days, you can’t tell what’s real, but even if there’s a strand out of place, I don’t want it to be touched up in the photo.” It’s this precision cutting and meticulous nature that he wants to stand out, not the photo retouching skills.
L’Oréal Professionnel Tecni.Art Constructor
The Taz Hair Co. team used this before flat ironing the hair, adding hold to the style without compromising the integrity of the precision cut.
L’Oréal Professionnel Tecni.Art Fix Anti-Frizz
This hairspray provided shine, smoothness and texture to really show off those precision lines.
L’Oréal Professionnel Mythic Oil
It’s no surprise that this was a finishing-touch product, adding a smooth, shiny finish to the looks, particularly with the precision cuts.