Hair colour isn’t one size fits all. With more clients looking for a bespoke colour experience, Malibu C Professional has launched its Concentr8 Colour Collection. The primary colour pigment powders are changing the colour game; blurring the lines between direct dye and permanent colour. The collection provides you with building blocks of colour—activated with water for a customizable, highly concentrated liquid solution, which is added to your preferred delivery system. “My favorite aspect of the collection is the total creative freedom it provides for me as a colourist,” says Missy Peterson, global creative director for Malibu C Professional. “While it can be used for a stand-alone, all-over colour service, they are actually optimized for supplemental use—to enhance services for every client’s colour to create something unique that they can’t get anywhere else.” For your lightening services, the new Concentr8 Colour Klay is a clay-based additive that transforms your traditional lighteners into customizable clay-based lighteners—ideal for balayage. Now, there’s no need to stock multiple types of lighteners. Klay allows you to customize the lightener’s consistency for more control during freehand placement and can also be used as a KlayPaint add-on service. Klay contains kaolin, panthenol, allantoin and betain and like all Malibu C Professional products, is vegan and cruelty-free, and contains no gluten, parabens or sulfates.