Who: Damien Carney.

What: The launch of Structure, a brand new styling line signed by Joico. The line features nine products and is aimed at giving the hairstylist the ability to personalize and individualize styles. The products product delicate and nuanced changes in the hair for shape, support, volume and versatility and they can be used alone or layered together. Each has a different, but complementary scent.

Why: Carney has become a bit of the mastermind behind the brand. He presented the line, demonstrating the layering he used on three different models with a variety of hair types and styles.

When & Where: September 13 in Toronto.