From baby blues to navy shades to everything in between, the spectrum of denim hair has become just as dimensional as the colours of denim jeans.
“Denim hair colours are so versatile and flattering on any type of skin colour and eye colour,” says Deborah Evans, education sales manager for Joico. “What’s unique about denim hair is that it can be less bright and a more natural semi- or demi-permanent colour option.”
The Denim Effect
As one of the 2016 Pantone Colours of the Year, Serenity is a tranquil cool blue shade that has helped ignite the denim hair trend.
For clients looking for a serene multi-tonal denim colour, Evans recommends creating an ombré on the ends or using different shades of blue for a colour-melting effect.
“With the denim hair trend, we have the ability to create different dimensions without adding as much of the blue, so it’s not such a shocking colour,” she explains. Denim hair isn’t just about the blues either. Just like denim jeans, greyish blues and greyish whites are also considered to be denim hair colours.
While the key to creating a multi-dimensional denim look is using a combination of semi- or demi-permanent colour tones, pre-lightening the hair to a level nine or 10 can help prepare the hair for a true denim result.
“When you’re pre-lightening the hair, it’s important to even out the level of peroxide and make sure that the colour is balanced. When you’re using these types of colours, application is key—the saturation of colour and how and where you place it,” says George Alderete, North American creative ambassador for Keune Haircosmetics.
Getting It Right
To find the right denim shade for your client, Evans says it all comes down to the consultation to address the client’s lifestyle, hair maintenance and condition.
“I think the consultation is something stylists really need to come back to and spend more time on. It’s not just about what we’re going to do to the client’s hair that day but her home maintenance aspect as well,” she explains. “But I never want to deter a client from doing something outside of the box because it’s in all of us to do fun things sometimes. As stylists, we should just give our clients the reassurance and confidence that it’s a temporary look and they can easily go back to their day-to-day colour.”
For inspiration, Alderete uses Pinterest, in addition to swatches, to plan out his colours. While denim colour combinations are seemingly endless, he says it’s important to create realistic expectations for clients.
“I tell them what works for their skin tone and what maintenance is required and all of those variables make it key for me to help them get the colour they want,” he explains. “While we, as stylists, want
to appease our clients and make them happy, it’s important to lay it out for them as to how to maintain it and the cost so they can see the commitment.”
With the fall season around the corner, your clients will be ready to pair their newly coloured denim tresses with their favourite denim jeans.
While we can get away with a faded, washed-out look for our denim jeans, it doesn’t work quite as well for hair. From cleansing to styling, we have the top-shelf picks for preventing your client’s denim hair from fading.