More than nine hundred hairdressers from across Canada escaped winter’s wrath and laid claim to the sun, sand and surf in Punta Mita Mexico January 17th to 23rd for Jocio/ISO’s Destination Education.
The weeklong all-inclusive trip gave hairstylists and salon owners an opportunity to get up close to industry legends including Trevor Sorbie and Vivienne MacKinder. Seminars and classes included a Business Bootcamp with Neil Ducoff and a motivating session focused on mastering your craft with Vivienne MacKinder.
Joico’s Sue Pemeberton together with Martin Hillier presented Joico’s UNISON Collection to kick off the hair inspiration for the week. Salon Magazine had the opportunity to go backstage and see how Pemeberton and Hillier collaborated in pulling together their onstage presentations, an electric mix of colour and texture. The week also included ISO’s 80s Rock-n-Roll themed hair show from ISO guest artists Ben Mollin and Drea Lecher.
Sitting down with Vivienne MacKinder for his one-on-one interview, Trevor Sorbie reflected on his creative inspiration and the scope of his trendsetting work. Beyond Sorbie’s extensive career path, he also spoke about his current passion, the charity he founded, My New Hair. The organization which provides advice and support for medical hair loss, also received fundraising donations from an impromptu auction of one of Trevor Sorbie’s leather jackets, a donation that was generously matched by Joico/ISO general manager Mike Miller.
Have a look at the gallery below for snapshots of this exciting getaway. Learn more about Destination Education at destinationeducation.ca.
Images from Salon Magazine and Joico/ISO Destination Education Facebook Page